Since 2014, Sarah Romoslawski has built and managed the UX Research service at Glu Mobile Inc. The Glu UxR team works across genres and products providing strategy, audience, player experience and usability insights. Working across studios and initiatives, Sarah has supported the launch and post-launch live ops of many Glu titles such as Kim Kardashian: Hollywood, The Swift Life, Cooking Dash, Covet Fashion, Design Home, MLB Tap Sports Baseball and many iterations of the Deer Hunter game. Her research background includes studying mediated learning environments and the evaluation of children’s interactive products. Prior to joining Glu, she led strategy and research with Kizoom Labs, did both game design and user research for the Sifteo Cubes alternative gaming system, and worked on Pogo.com at EA. She holds an MFA in Arts, Media and Engineering with a concentration in Digital Technology from Arizona State University.