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Trailer Made: What Makes a Successful and Memorable Game Trailer

Derek Lieu  (Trailer Editor, Independent)

Location: Room 2002, West Hall

Date: Wednesday, March 20

Time: 5:00 pm - 5:30 pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing, Visual Arts

Format: Session

Tutorials: N/A

Vault Recording: Video

Audience Level: All

A trailer is the single most important marketing asset for a game, but making trailers isn't as simple as an exciting piece of music, and cutting it with the most beautiful shots in the game. From his years of experience producing both gameplay and narrative trailers ('Firewatch', 'Spelunky 2', 'Dead Cells', 'Subnautica', 'Ooblets','Tacoma' & many more), Derek Lieu will teach you what makes a successful game trailer, and the key questions to ask during production to stay on the right path. Along the way, he'll sketch out a list of the easily fixable, but extremely common pitfalls many game trailers fall into.


The audience will know the high level goals for a good game trailer, how to assess whether or not a trailer in production is headed in the right direction, and how to readjust if it needs additional work to be successful. Also, a handful of very common pitfalls for game trailers, and why they are to be avoided.

Intended Audience

This talk is for game developers looking to make trailers for their own games, or people looking to help make a trailer for a game. All topics will be clearly understandable without prior technical knowledge of video production or game capture.