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Erik Smith (Head of Account Based Marketing, Arm Treasure Data)
Location: Room 3020, West Hall
Date: Wednesday, March 20
Time: 10:30 am - 11:00 am
Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Indie Games Summit - Get your pass now!
Topic: Business & Marketing
Format: Sponsored Session
Vault Recording: Not Recorded
Audience Level: All
The gaming industry has gone through dramatic changes in the last 10 years, but there are three trends that are likely to change things even further: the increased power of mobile gaming, the integration of AR in real-world environments, and the growth of streaming audiences eclipsing player growth.
In this talk Erik will explore each of these movements and discuss how their convergence, supported by 5G connectivity, AI and Data, could shift the gaming business in new directions.
Attendees will gain a greater knowledge of current trends influencing the market as well as predictions for the future of gaming.
Data-driven marketers and gaming executives who want to prepare for upcoming trends and get ahead of the competition.