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Danielle Levitas (Executive Vice President, Market Insights, App Annie)
Location: Room 2016, West Hall
Date: Wednesday, March 20
Time: 9:00 am - 10:00 am
Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!
Topic: Business & Marketing, Programming
Vault Recording: Video
In this session Danielle Levitas, App Annie's head of Market Insights, will share a holistic perspective of the mobile games market in 2019 and beyond. Drawing from the company's wealth of market data and learnings from working with publishers for nearly a decade, the information presented during this talk will be imperative to help developers have a broader, more accurate market view in order to remain competitive and get ahead of the curve. Danielle will discuss a range of topics including a global view of maturity and growth, genres that are outperforming the market, demographic learnings, the company's forecast, and more. Audience questions on other emerging mobile gaming trends will also be addressed.
Developers will be armed with learnings that empower them to have an even more well-rounded and informed view of the health of the global mobile gaming market. This information can be applied to planning, development, and monetization of games as well as to acquiring, engaging, and retaining users.
This session is designed for any and all levels. Developers from both domestic and foreign game publishers, as well as those in roles that are focused on growth will benefit greatly from the information in this session.