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GDC + VRDC 2019 Session Scheduler

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The Art of Global Launching

Matej Lancaric  (Head of Mobile Marketing, BoomBit)

Location: Room 2006, West Hall

Date: Wednesday, March 20

Time: 9:00 am - 10:00 am

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing, Production & Team Management

Format: Session

Vault Recording: Video

Audience Level: All

Soft launch is a vital step towards global launch, allowing developers to fine tune their marketing and UA strategy before large amounts of spending. Using real case studies, this talk will show you how to fine tune your user acquisition strategies, lower CPI's through creative testing, app store optimization methods, and more. Learn how to make the most of your soft launch time and money!


Attendees will gain applicable methods for fine tuning user acquisition strategies for both soft and global launch. They will also learn how to significantly decrease CPI's through proper creative testing and optimizing their app store pages.

Intended Audience

Ideal target audience for this presentation are game designers, producers, product owners and marketers. Attendees need to understand business or marketing knowledge.