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GDC + VRDC 2019 Session Scheduler
View, browse and sort the ever-growing list of GDC sessions by pass type, track, format, and more! With Session Scheduler, create an account to build your own GDC schedule and access it anywhere, including on the GDC app, once live.
If you've registered for GDC, you can use the same login credentials. Adding a session to your schedule does not guarantee you a seat. Sessions do fill up, so please arrive early to sessions that you would like to attend.
Pass Type:
All Access, GDC Conference + Summits, GDC Conference -Get your pass now!
Topic:
Business & Marketing,
Production & Team Management
Format:
Session
Vault Recording: Video
Audience Level: All
Soft launch is a vital step towards global launch, allowing developers to fine tune their marketing and UA strategy before large amounts of spending. Using real case studies, this talk will show you how to fine tune your user acquisition strategies, lower CPI's through creative testing, app store optimization methods, and more. Learn how to make the most of your soft launch time and money!
Takeaway
Attendees will gain applicable methods for fine tuning user acquisition strategies for both soft and global launch. They will also learn how to significantly decrease CPI's through proper creative testing and optimizing their app store pages.
Intended Audience
Ideal target audience for this presentation are game designers, producers, product owners and marketers. Attendees need to understand business or marketing knowledge.