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So You're Ready to Pitch to a Publisher? You're Not

Rebekah Saltsman  (CEO, Finji)

Location: Room 2009, West Hall

Date: Monday, March 18

Time: 10:00 am - 11:00 am

Pass Type: All Access, GDC Conference + Summits, GDC Summits, Indie Games Summit - Get your pass now!

Topic: Independent Games Summit

Format: Session

Vault Recording: Video

Audience Level: All

At some point in development your team will have to talk about your game to someone on the outside. But how do you know if what you are saying and showing make sense? Are you soliciting for publishers, for funding, for console co-marketing, for promotional opportunities, or are you going to a convention?

In this session, attendees will gain an understanding of how Finji builds and uses pitch documents, key art and game play videos. They will also learn the difference between prototypes, gameplay mechanic tests, and vertical slices and why publishers want them.


Attendees will learn what is needed to approach business development partners with confidence. Teams will be able to prepare the right assets because they will understand more about the needs of their business development partners. Development teams will learn to develop better ways to talk about their game with others.

Intended Audience

This talk is intended for those in independent development who would like to approach publishers or development partners. Because of the disconnect between the business and creative sides of development, devs often find themselves in a business development role without understanding the way this part of the industry works.