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GDC + VRDC 2019 Session Scheduler

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PR Success.gif: How to Get Your Game Across in 5 Seconds

Thomas Reisenegger  (Co-founder, Future Friends Games)

Location: Room 3005, West Hall

Date: Thursday, March 21

Time: 3:00 pm - 3:30 pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: All

In the era of Snapchat, Tinder and a million game releases per day most things have about 5 to 10 seconds to grab your attention, so you better make them count! This session explores the wonderful format of animated gifs and how they can be used to promote your game efficiently to players, press, influencers and other important people. From the question of what makes a good gif, how to record, compress and post them, to best practice examples, this session will provide tips like why the first frame of a gif is key, as well as platform-specific gif advice for Steam, Twitter, etc. After this session you will know how to get the most out of your beautiful animated gif babies and how to convey your game's core message within seconds.


Attendees will learn why gifs are a great tool in game promotion and where they can be used. Furthermore they will learn how to record and create gifs and how to decide what to show in the short interactive masterpieces.

Intended Audience

Everyone promoting games.