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GDC + VRDC 2019 Session Scheduler

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Narrative Nuances on Free-to-Play Mobile Games

Ryan Kaufman  (VP Narrative Design, Jam City)

Location: Room 3014, West Hall

Date: Thursday, March 21

Time: 10:00 am - 11:00 am

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Design

Format: Session

Vault Recording: Video

Audience Level: Advanced

Creating a compelling narrative can make or break a game and with mobile, the opportunities to play with narrative are endless. By considering things like screenshot sharing, frequent narrative payoffs for shorter session times and cliffhangers, writers and narrative leads can help a story come to life and in turn, drive engagement, retention and virality.


Attendees will hear how narrative works in mobile gaming in free to play environments, why characterization, virality, overarching mysteries and other considerations drive retention, engagement and monetization, and discover the means it takes to create a compelling narrative experience catered to the mobile audience and platform.

Intended Audience

Developers, writers, game creators, narrative designers.