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GDC + VRDC 2019 Session Scheduler

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More Feelings, Fewer Features: Showcasing Your Indie Game Through Messaging and Video

Derek Lieu  (Trailer Editor, Independent)

Dana Trebella  (Founder, Spoke and Wheel Strategy)

Location: Room 2005, West Hall

Date: Monday, March 18

Time: 4:40 pm - 5:10 pm

Pass Type: All Access, GDC Conference + Summits, GDC Summits, Indie Games Summit - Get your pass now!

Topic: Independent Games Summit

Format: Session

Vault Recording: Video

Audience Level: All

This talk, from an indie marketing/strategy veteran (Dana Trebella) and noted trailer creator (Derek Lieu) will teach a practical and focused step-by-step process to find your indie game's differentiated message, and how to explain the game's hook via strong visuals and trailers. This talk will also cover how to create this message without falling into common pitfalls. Your game should not be referencing other games and relying on a list of features, but rather showcasing the feelings and experience that it evokes! Finally, attendees will learn how developing their message and hook early can focus their marketing, aid their development, and unify all assets for stronger impact.


Learn the value of a game's message, how to find it, major pitfalls developers fall into, and why the message simplifies and focuses both development and marketing. Also learn why it's important to think about trailers early in development, and how it can aid the design process and marketing.

Intended Audience

This talk is for anyone making a game, or helping someone market their game, particularly for people struggling with how to talk about their game in a compelling way that's unique to them. No prerequisite knowledge is required.