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GDC + VRDC 2019 Session Scheduler

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Looking Past the Waterfall: Maximizing Mobile Growth and LTV for UA Marketers and Monetizing Publishers Alike (Presented by AdColony)

David Pokress  (EVP Global Publishing , AdColony)

Jarkko Rajamaki  (VP of Advertising, Rovio)

Adam Corrado  (Director, Global Strategic Partnerships , Fyber)

Kavitha Gadde  (Head of Strategic Publisher Partnerships, Americas, (MoPub), Twitter)

Paulina Klimenko  (SVP of Corporate Development, GM Mobile, Pubmatic)

Location: Room 2024, West Hall

Date: Thursday, March 21

Time: 2:00 pm - 3:00 pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Indie Games Summit - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Session

Vault Recording: Not Recorded

Audience Level: Intermediate

Waterfalls. Header bidding. RTB. Programmatic mediation. Direct integration. What was once a simple matter has risen to be one of the most complicated questions to answer for monetizing mobile publishers and the industry is moving fast. It's also important for advertisers to understand the monetization ecosystems and bidding environments they're driving. So what IS the right choice? Explore the ins and outs of with publishers, mediation partners, and other from across the industry.


Attendees will come away with an understanding of not just what it takes to choose the right mediation solution for their app, but what bidding into these advanced solutions means for their user acquisition campaigns.

Intended Audience

Whether you're in charge of monetization for the largest apps in the App Store, just trying to figure out how to make money for your small app, or in charge of growth for an app of any size, you'll find the discussion insightful and informative in equal measure.