It's never been easier to make a game, but the barriers to success have never been so high. How can you take control of your own destiny? Xsolla GM & CMO, Nathalie Lubensky, will show you how by drawing from over 20 years of creating exceptional and memorable customer experiences. The key to your success is to be customer obsessed. Xsolla provides the tools and services that help you acquire, manage and retain your customers making them the focal point of your business plan. This kick-off talk will give you the confidence to self-publish, launch your dream game to the right audience, own your customer, and create a global brand — without breaking the bank.