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Linda Carlson (Director of Customer Experience, ModSquad)
Location: Room 3005, West Hall
Date: Tuesday, March 19
Time: 5:30pm - 6:00pm
Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!
Topic: Community Management Summit
Vault Recording: Video
Audience Level: All
Data is king. Data analytics are the be-all and end-all... but cold hard numbers cannot tell the story of your player communities alone. In this short presentation, Linda Carlson will challenge the current worship of numbers and discuss why you must never forget the human factors and emotion emanating your player bases. She will outline why it matters, and how to carry the ameliorating message of thoughts and feelings forward to an oft disbelieving audience within the company.
Learn to add the very real impact of emotional intelligence to a largely data-driven world. Like science and religion, they can coexist... moreover, it is vital to the well-being of gaming communities, and, ultimately, for the longevity of the games themselves!
This lecture is designed for those who have committed to community management as a career path, and who have come up against a wall of disbelief when providing feedback to their company.