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GDC + VRDC 2019 Session Scheduler

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How to Win the Chinese Mobile Games Market (Presented by Mintegral)

Erick Fang  (CEO, Mintegral)

Tiffany Ou  (Sales Director, NativeX)

Anel Ceman  (Deputy VP of Advertising and Store Relations, Outfit7)

Allison Bilas  (COO, JoyPac)

Location: Room 2024, West Hall

Date: Wednesday, March 20

Time: 3:30 pm - 4:30 pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Indie Games Summit - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Session

Vault Recording: Not Recorded

Audience Level: All

China is the biggest mobile games market that cannot be easily ignored. At 460 million players, there are more Chinese people playing games on their mobile screens than the entire population of the United States of America and Japan combined. It's no surprise that many western developers are clamoring to secure a hold there, even when it means addressing unique challenges and making certain compromises. But with the great potential of the Chinese market also comes great difficulty.


This session will allow to capture a slice of the biggest games market. By utilizing our experiences in helping companies promote and monetize games in China, we will also share tips and insights into how to get your games promoted, and what kinds of games and monetization strategies work best.

Intended Audience

App developers, especially game developers, who are thinking about launching titles in China, acquiring Chinese users and becoming a hit in China. Or anyone who is interested in knowing more about the Chinese mobile market.