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Mike McTyre (Head of Studio, Survios, Inc.)
Mike Domaguing (Head of Partnerships and Publishing , Survios, Inc.)
Michael Festa (Director of Sales & Distribution, Survios, Inc.)
Location: Room 3020, West Hall
Date: Wednesday, March 20
Time: 12:30pm - 1:30pm
Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Indie Games Summit - Get your pass now!
Topic: Business & Marketing
Format: Sponsored Session
Vault Recording: Not Recorded
Audience Level: All
Survios, an industry-leading VR studio that developed premium VR titles for at-home entertainment (Raw Data, Sprint Vector, Electronauts, and Creed: Rise to Glory), has also pioneered the largest VR arcade distribution network with over 2,500 arcades in 45 countries worldwide. Survios will discuss what factors to consider when building a game for arcade play, its licensing and customer acquisition strategies, an introduction to its new publishing program, and much more.
In 2016, Survios, a veteran VR developer, realized the opportunity of the rise in location-based VR (LBVR) while the consumer VR space was still waiting for its inflection moment. Today, Survios has grown the world’s largest arcade distribution network with over 2,500 arcades in 45 countries, and the VR industry is projected to be a $45 billion industry by 2025 according to Grand View Research. Their award-winning VR titles, Raw Data, Sprint Vector, and Creed: Rise to Glory, are some of the most widely distributed and played VR arcade games globally.
How did Survios gain this momentum, what learnings did they master, and how does this play into their mission of bringing VR to the masses?
First, Survios will define the segments of the LBVR market, such as bespoke VR experience centers (like The VOID), dedicated VR Arcades, and standalone VR deployments. Second, Survios will outline the holistic scope of what VR game developers need to know in order to successfully tackle these new marketplaces. This will include insights and learnings on the various types of LBVR operations worldwide, important considerations when building VR content for location-based venues, marketing, licensing, customer acquisition strategies, and an introduction to Survios’ publishing program and its benefits to VR game developers and arcades alike.
VR developers who are interested in distributing their VR titles and game developers who are interested in building VR titles for this thriving marketplace.