This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
GDC + VRDC 2019 Session Scheduler
View, browse and sort the ever-growing list of GDC sessions by pass type, track, format, and more! With Session Scheduler, create an account to build your own GDC schedule and access it anywhere, including on the GDC app, once live.
If you've registered for GDC, you can use the same login credentials. Adding a session to your schedule does not guarantee you a seat. Sessions do fill up, so please arrive early to sessions that you would like to attend.
Bootstrapping your own marketing spend and generating the biggest possible return on investment for that spend is incredibly important for small and medium-sized companies in the mobile space. In this talk, Iron Horse Games' Mike Gordon (publisher of 'Tap Tap Dig' and 'Idle Apocalypse') will touch on different marketing strategies, the strengths of different marketing networks and easily avoidable mistakes that you can use to market and grow your game on iOS and Google Play. The talk will be focused on how to practically market your games, including the approach to managing user acquisition budgets and strategies and the proper use of attribution partners.
Attendees will walk away with a clear understanding of how to practically market their games on the iOS and Google Play stores.
The target audience will have some familiarity with the concept of marketing on mobile and understand basic concepts about marketing for a mobile game.