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Game Discoverability Day: Paid Acquisition for Smartphone Games: A Scrappy, Practical Guide

Michael Gordon  (CEO, Iron Horse Games, LLC)

Location: Room 3007, West Hall

Date: Tuesday, March 19

Time: 2:10 pm - 2:40 pm

Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!

Topic: Business & Marketing

Format: Tutorial

Tutorials: Game Discoverability Day

Vault Recording: Video

Audience Level: Intermediate

Bootstrapping your own marketing spend and generating the biggest possible return on investment for that spend is incredibly important for small and medium-sized companies in the mobile space. In this talk, Iron Horse Games' Mike Gordon (publisher of 'Tap Tap Dig' and 'Idle Apocalypse') will touch on different marketing strategies, the strengths of different marketing networks and easily avoidable mistakes that you can use to market and grow your game on iOS and Google Play. The talk will be focused on how to practically market your games, including the approach to managing user acquisition budgets and strategies and the proper use of attribution partners.


Attendees will walk away with a clear understanding of how to practically market their games on the iOS and Google
Play stores.

Intended Audience

The target audience will have some familiarity with the concept of marketing on mobile and understand basic concepts about marketing for a mobile game.