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Game Discoverability Day: NOTICE ME: The Grind Behind the $272K Funding Success of 'Boyfriend Dungeon'

Victoria Tran  (Community Developer, Kitfox Games)

Location: Room 3007, West Hall

Date: Tuesday, March 19

Time: 3:00 pm - 3:30 pm

Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!

Topic: Business & Marketing

Format: Tutorial

Tutorials: Game Discoverability Day

Vault Recording: Video

Audience Level: All

What goes into a "hit"? Luck? Virality? A catchy game title? 'Boyfriend Dungeon' certainly seemed like an instant success, amassing a large following and reaching its $65k crowdfunding goal in just over 6 hours , but the work that goes before, during, and after are often not known to the public. It's time to break it down. What strategies worked... and didn't? How did the Kitfox Games team attract press? Did social media matter that much? How did a 5 person team manage? How did their community help? Let's lift the veil on the numbers and technical aspects behind the indie discoverability grind!


Attendees will better understand the work that goes into setting up an indie game for maximum discoverability and, if relevant, crowdfunding success. Concrete postmortem numbers, marketing strategies, community efforts, and technical insights will be shared throughout this talk.

Intended Audience

This talk will benefit any game developer interested in the grind behind indie game discoverability. No prerequisite knowledge is necessary.