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Joel Dreskin (Marketer, Independent)
Location: Room 3007, West Hall
Date: Tuesday, March 19
Time: 11:20 am - 12:20 pm
Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!
Topic: Business & Marketing
Tutorials: Game Discoverability Day
Vault Recording: Video
Audience Level: All
As the number of new game releases continues to rocket each year, marketing becomes increasingly important for studios to help raise visibility for their games and get them noticed by the people who matter most for success: influencers, online communities and prospective customers.
In this session, Joel Dreskin (The MIX) will provide overarching marketing strategies and tactics that have been effective for studios large and small. He will include guidelines about when and how to start, where to focus at different stages of campaigns leading up to a game's release, ranking and prioritizing programs for different key marketing channels (influencers, press, streamers, social media channels, online communities at Discord, Reddit and elsewhere), and more. The session will share examples and case studies from a variety of recent game releases.
This session will provide overarching marketing strategies and tactics that have been effective for studios large and small, and will include guidelines about when and how to start, where to focus at different stages of campaigns, ranking and prioritizing programs for marketing channels and more.
This session does not require any prerequisite knowledge and is intended primarily for people who have a significant role in discoverability or marketing for their company's game.