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Game Discoverability Day: Free vs. Paid: Discoverability for Smaller Mobile Games

Luke Schneider  (Developer, Radiangames)

Location: Room 3007, West Hall

Date: Tuesday, March 19

Time: 4:40 pm - 5:10 pm

Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!

Topic: Business & Marketing

Format: Tutorial

Tutorials: Game Discoverability Day

Vault Recording: Video

Audience Level: All

Luke Schneider of Radiangames ('Inferno', 'Slydris') came back to mobile game development in 2018 after 3 years away. His biggest failure as a solo developer was a free mobile game in 2013, and he'd achieved repeatable moderate success with paid mobile games from 2011 to 2015, but the industry constantly changes. In his talk, Schneider will reveal detailed metrics for multiple free and paid game launches in today's market - on iOS and Android from late 2018 and early 2019. In particular, you'll find out how discoverability around developing and promoting the games change for small and medium developers who don't have large marketing spend, when you switch from paid to free (and vice versa).


Attendees will gain a better understanding of discoverability in the mobile games market from the perspective of a small independent developer, and how choosing to make a game free vs. paid is not as simple as it might first seem.

Intended Audience

Small developers considering if mobile development is right for them, and mobile developers who want more data on how free vs. paid games (from the same developer) perform in comparison to each other, and how to potentially promote them.