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Game Discoverability Day: Crowdfunding Your Video Game in 2019

Thomas Bidaux  (CEO, ICO Partners)

Location: Room 3007, West Hall

Date: Tuesday, March 19

Time: 1:20 pm - 1:50 pm

Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!

Topic: Business & Marketing

Format: Tutorial

Tutorials: Game Discoverability Day

Vault Recording: Video

Audience Level: All

Crowdfunding for games has evolved a lot over the years, and it has become an exercise in community building and communication, with its own codes and best practices. Drawing on Thomas' insights built from extensive data-mining on Kickstarter and similar platforms, as well his work across 30+ campaigns for games on different platforms, the talk will go over the current state of crowdfunding for video games, the different platforms that are now available to game makers, what type of projects have the best chance of getting funded, and what techniques work the best to run a successful campaign.


After attending, creators should be able to assess whether their project fits the profile of a successful crowdfunding campaign, have a sense of the work needed in building a campaign, and will get a good idea of the current best practices of the space.

Intended Audience

The talk is intended for developers from studios of all sizes who are considering to bring their project to a crowdfunding platform. It is most suitable if you have a role around communication and/or marketing on the project, or if you are a key decision maker on the project.