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Robert Mackenzie (Senior Director of Visual Development, King)
Jeremy Kang (Principal Game Designer, King)
Tracey John (Studio Lead, Narrative Design, King)
Location: Room 2016, West Hall
Date: Monday, March 18
Time: 1:20 pm - 1:50 pm
Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!
Topic: Mobile Summit
Vault Recording: Video
Audience Level: All
How do you grow the world’s most popular mobile game? Released six years after 'Candy Crush Saga', 'Candy Crush Friends Saga' is the fourth title in the hit franchise. This session will walk through the process of how the development team expanded the game world and built upon this billion-dollar IP to create a more accessible game, including adding collection and other gameplay elements, redesigning the look of the characters, and retrofitting a new narrative foundation.
Attendees will learn about the game design, art vision, and strategy behind the making of 'Candy Crush Friends Saga', as well as the goals and challenges of expanding the world of this successful IP.
The target audience of this session is anyone who is interested in how game design and art worked together and the challenges faced in creating the foundation for the newest game in the ‘Candy Crush’ franchise.