GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

GDC + VRDC 2019 Session Scheduler

View, browse and sort the ever-growing list of GDC sessions by pass type, track, format, and more! With Session Scheduler, create an account to build your own GDC schedule and access it anywhere, including on the GDC app, once live.

If you've registered for GDC, you can use the same login credentials. Adding a session to your schedule does not guarantee you a seat. Sessions do fill up, so please arrive early to sessions that you would like to attend.

Deconstructor of Fun: Breaking Down Top Mobile Games

Adam Telfer  (Director of Product Management, Warner Brothers Interactive Entertainment)

Michail Katkoff  (Director of Product Management, Rovio)

Location: Room 210, South Hall

Date: Wednesday, March 20

Time: 3:30 pm - 4:30 pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Business & Marketing, Design

Format: Session

Vault Recording: Video

Audience Level: Intermediate

In this session, Michail and Adam (2 authors of will break down 2 of the top grossing free-to-play mobile games on the market, and offer insight about how the systems work and what ultimately drives their success. There will be one casual game and one mid-core game selected which is free-to-play and focused on mobile. Learn about the small details which make a big difference in the success of mobile free-to-play titles.


Attendees will gain a framework and mindset for how to break down top grossing mobile free-to-play hits. They will also gain insight into the key mechanics which drive success in mobile free-to-play games.

Intended Audience

Intended for anyone working in free-to-play mobile, especially those who are in product, creative direction or game design. Attendees should have an understanding of the overarching KPIs (retention, monetization, LTV) and an understanding of the current situation of the market on mobile.