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GDC + VRDC 2019 Session Scheduler

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Content Design & Marketing Tactics for Successful Pre-Order Campaigns (Presented by Xsolla)

Alexander Menshikov  (VP of Monetization, Xsolla, Inc.)

Location: Room 2024, West Hall

Date: Tuesday, March 19

Time: 2:40 pm - 3:40 pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Indie Games Summit - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Dev Day

Vault Recording: Video

Audience Level: All

This talk will help attendees understand how to create and execute successful pre-order campaigns -- demonstrating best practices and case studies across founder and pre-order packages, bundle content and pricing, marketing activities, upselling, sales, discounts and how to work with existing crowdfunding campaign backers.