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Conquering the Creative Challenges in 'Marvel's Spider-Man'

Bryan Intihar  (Creative Director, Insomniac Games)

Location: Room 303, South Hall

Date: Thursday, March 21

Time: 11:30am - 12:30pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Design

Format: Session

Vault Recording: Video

Audience Level: All

One might think that working with such a well-known IP and character like 'Spider-Man' would make the development process easier. One might believe, "hey, I already have the answers to the test." However, that's never the case. There were several challenges when proving out the creative vision on 'Marvel's Spider-Man'. This talk will discuss three major hurdles and how Insomniac Games overcame them in order to hit the creative/narrative goals that were set for the game.


Through 'Marvel's Spider-Man', attendees will gain better insight on some of the major challenges that face developers when proving their creative vision early on and strategies on how to overcome those challenges.

Intended Audience

The target audience for this presentation is creative directors, writers, designers and anyone interested in general game direction.