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GDC + VRDC 2019 Session Scheduler

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Balance of Power: F2P Game Design vs. Product Management

Lucas Gonzalez  (Game Designer and Product Manager, Independent)

Location: Room 2006, West Hall

Date: Thursday, March 21

Time: 2:00 pm - 2:30 pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!

Topic: Production & Team Management, Design

Format: Session

Vault Recording: Video

Audience Level: Intermediate

Product Manager (PM) is a role that some years ago didn't exist in the game industry. Today, it is one of the most influential positions, specially if when talking about the F2P mobile market. Still, for most game designers and professionals not in this market, the responsibilities and purpose of this role are unknown. At the same time, PMs without a game design background usually don't really understand the game designers' area of expertise. This brings a lot of misunderstandings and unnecessary friction.

Lucas Gonzalez, game designer for over 10 years, and former PM at Zeptolab, will describe his experience (and those of other PMs) becoming a Product Manager, sharing the difficulties found, and detailing what each role can learn from each other in order to do their work best, while everyone is pursuing a common goal: creating a successful game.


Attendees will get a clear understanding of how to improve the day to day working relationship between game designers and product managers, making the most of the strengths of both roles.

Intended Audience

This talk is aimed at any game designer or developer who has to deal with a product manager, and to any product manager that is working with game designers.