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GDC + VRDC 2019 Session Scheduler

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Art Direction Bootcamp: Team Growth and Preserving Team Culture on 'Marvel's Spider-Man'

Jacinda Chew  (Studio Art Director, Insomniac Games)

Location: Room 2001, West Hall

Date: Tuesday, March 19

Time: 11:20 am - 12:20 pm

Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!

Topic: Visual Arts

Format: Tutorial

Tutorials: Art Direction Bootcamp

Vault Recording: Video

'Marvel’s Spider-Man' was Insomniac Game’s most ambitious project to date. It was clear that the Art and Animation team would have to grow to meet the demands of the project. Insomniac Games has always prided itself in a culture where good ideas can come from anyone. If the team grew too large, would it lose the characteristics that made it great to begin with? Find out what defines Insomniac culture and how they were able to preserve that culture on the Art and Animation team while doubling their team size from Art Director, Jacinda Chew.


Attendees will come away with a good understanding of the strengths of the Insomniac art and animation team and how a plan was devised to retain the strengths, but increase the size and productivity of the team using examples from 'Marvel’s Spider-Man' and past Insomniac projects. People will also understand how the art and animation leadership structure is currently organized and how that structure contributed to successful team growth and preserved team culture.

Intended Audience

Art Directors, Leads, Project Managers, Producers, and anyone who is interested in managing and leading creative teams. The talk will be focused on leadership and management rather than art creation.