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GDC + VRDC 2019 Session Scheduler

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App Store Optimization (ASO) for Great Developers (Presented by Lab Cave)

Enric Pedro  (CMO, Lab Cave)

Joyce Zhou  (Global BD Director, IGG (I Got Games))

Location: Room 3020, West Hall

Date: Wednesday, March 20

Time: 11:30 am - 12:00 pm

Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Indie Games Summit - Get your pass now!

Topic: Business & Marketing

Format: Sponsored Session

Tutorials: N/A

Vault Recording: Not Recorded

Audience Level: All

After launching over 300 titles, achieving over 200 million organic downloads, doing over 2,000 updates and more than 3,500 a/b tests one thing is clear, Lab Cave has mastered how to increase their traffic and visibility. In this session, Lab Cave CMO, Enric Pedró, and IGG Global BD Director, Joyce Zhou, will cover some insights on what Lab Cave team has worked for the game "Lords Mobile" and how ASO (App Store Optimization) can help your title to get noticed and boost your revenue.


Learn what ASO (App Store Optimization) is and how your team can improve it to boost your app visibility in the App store. Learn best UX and CR strategies from top app and game developers and improve your app paid marketing ROI.

Intended Audience

App/Game Developers, App Marketers and Mobile First Companies.