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25 Years of Building Community at Wizards of the Coast

Aland Failde  (VP of User Acquisition and Digital Marketing, Wizards of the Coast)

Michelle Sutterfield  (Community Manager, Wizards of the Coast)

Location: Room 3005, West Hall

Date: Tuesday, March 19

Time: 1:20 pm - 1:50 pm

Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!

Topic: Community Management Summit

Format: Session

Vault Recording: Video

Audience Level: All

Wizards of the Coast creates a variety of in-person play and online gaming experiences under powerful brand names, 'Magic: The Gathering' and 'Dungeons & Dragons'. Wizards and their fans are members of a global community bound together by a passion for games and the community built by the people who play them. Over the past 25 years, Wizards has worked closely with local gaming stores to share their knowledge and to encourage them to shape and empower their own community. In this discussion Wizards will share how they have translated that same experience into the digital space with online influencers.


A deeper understanding of how to market your brand for a variety of platforms and how experience in community building at a local level can be applied to a variety of different purposes in the digital age.