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Alex Schwartz (Co-founder and Indie Trash, [unnamed next venture])
Ziba Scott (Optimist, Popcannibal)
Location: Room 2005, West Hall
Date: Thursday, March 21
Time: 10:00am - 11:00am
Pass Type: All Access, GDC Conference + Summits, GDC Conference - Get your pass now!
Topic: Business & Marketing
Format: Session
Vault Recording: Video
Quality is overrated. Disheartened by all of the noise in the mobile ecosystem, speakers Alex Schwartz and Ziba Scott set out to determine the lowest bar for success on App Stores. They flooded the market with over 1,500 auto-generated slot machine games, got 1.6 million installs, made money (!!), received some very strange emails, made it big in Iran, and garnered a stupefying number of good reviews on Google Play. They even enlisted the talents of an honest-to-God MIT statistician.
Take a fantastic tour of the weird, dark underbelly of the mobile app market. Marvel as the speakers share their experience with pushing the limits of automation as well as the rate limits of every public API under the sun. Silently judge the questionable ethics of their enterprise. By the end, you may be reconsidering your life choices as Alex and Ziba debate the merits of quantity over quality.
Attendees will learn the harrowing tale of two indies who took a joke too far. Laughing may ensue. Additionally, some may find value in the speakers' existential search of what separates honest workmanship from cynical exploits and the value of creation in the modern App Store era.
Creators of all kinds. No experience or scruples required.