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Yevgeny Peres (VP Growth, ironSource)
Location: Room 2000, West Hall
Date: Tuesday, March 19
Time: 10:00 am - 11:00 am
Pass Type: All Access, GDC Conference + Summits, GDC Conference, GDC Summits, Expo Plus, Audio Conference + Tutorial, Indie Games Summit - Get your pass now!
Topic: Business & Marketing
Format: Sponsored Session
Vault Recording: Not Recorded
Audience Level: All
Want to know what NOT to do when growing your game? The road to success is never easy, and even top game developers have made mistakes along the way. This GDC, hear from ironSource's VP of Growth, Yevgeny Peres, on the most common mistakes made by the biggest game companies today and what you can do to avoid them. Yevgeny will run through the top 10 most common mistakes made by major game companies, including investing in the wrong games, misidentifying marketability, optimizing the wrong metrics and giving your competitors an advantage.
You will leave with concrete tips on how to run a better app business and accelerate your game’s growth, from making sure you’re growing as efficiently as possible and understanding incrementality, to getting a clear picture on mobile ad fraud, and how to focus your efforts around the metrics that matter.
This session doesn't require any pre-existing knowledge, and is for any developer interested in turning their game into a business and ramping up growth - whether that's through monetization or user acquisition.